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There are two different modes when connecting called active or passive. In this case you’ll set up your FTP account directly in Google Merchant Center and get your account details there.

An FTP account: If you’re not connecting anonymously then you’ll need a username and password.

For our purpose you’ll be using since this is where you’re sending your data feed.

An FTP address: this is the “url” example we showed above, but it can also be a series of numbers.

*FTP clients are third-party software that let you use FTP connections without needing to type things into your computer’s command prompt manually. Or, if you’re using DataFeedWatch, we’ll replace the need for either of these two options.

You need to install an FTP client* on your computer or be familiar with using your computer’s command line.

Now that we understand what FTP is, here are the general requirements:

Requirements: What you need to get started You’ll use this way of communicating to send your file to Google’s servers and it makes it possible to update your main feed up to 4 times a day. It’s just another way systems communicate with each other. So, getting to data feeds - when you upload your feeds with a URL, you’re using an ‘ connection and when you’re upload via FTP, you’re using an ‘ftp://’ connection. And instead of letting access the internet through a web browser, it allows you to transfer files to other systems using your computer’s command prompt. But instead of starting with ‘ you’ll see a line like this instead. Normally you access most websites starting with often followed by a FTP follows the same logic. In the simplest terms possible, it lets two (or more) systems communicate between each other and transfer files.įor context, imagine you’re typing in a full URL into your browser’s search bar. Let’s start from the basics and explore what FTPs are outside of the PPC world.įTP stands for File Transfer Protocol.

You may have never heard of transferring files by FTP connections, or maybe you have but the whole process sounded too complicated to get into.