For example, you can say, “Hey New York!” if you’re targeting New York.Īccording to Spotify, their ads with direct calls-to-action have click-through rates that are ~3x higher than those with none. If you target by city, you can also personalize your ad to the locals. Spotify recommends using background music that is similar to your audience’s preferences. Spotify ads run between songs, so it’s best to consider the type of music you’re targeting. How much can you guess about a person based on their favorite music? To increase ad relevance and make those ad cents count even with broad targeting, consider the following tips and best practices. Things get a little tricky when you begin to think of ways to make ads relevant.
That’s it! As you can see, Spotify ads are easy to set up. Step 4: Add CreativeĪfter you’ve selected your audiences and set your budget, you can add a companion image, a headline, and a link to the landing page that your audience will visit when they click on the image displayed during your audio ad. Your account will be charged after the end date of your ad campaign. Be aware that the start date is set at least two days from the current date due to the approval process. Your budget will be automatically distributed between the start and end dates of your campaign. The price depends on the country and targeting: the more granular your targeting, the more expensive the ad. Spotify Ad Studio requires advertisers to spend a minimum of $250 in ad budgeting, charging them $0.015-$0.025 per each ad served. Spotify recommends choosing all platforms to maximize reach, but you can also configure platform-specific campaigns to target just the iOS/Android/Desktop users. The playlist category is the closest thing to behavioral targeting, as you can select the music tailored to specific activities and moods (e.g., Cooking, Workout, Gaming, and so on). Spotify allows advertisers to reach audiences across all music tastes (“Target All Music”), by genre (e.g., Alternative, Blues, Christian, Classical, EDM, Metal, Jazz, Holiday, etc.), or by playlist category. Segmentation is also available by gender and age. You can reach people in specific countries, states, cities, or DMAs (designated market areas). Target by demographics: location, age, and gender You can target Spotify ads based on demographics, listening behavior, and platform. Spotify will provide voice over services for free advertisers only pay for ad distribution. Upload an audio or request a voiceover.Īdvertisers can create audio ads by either uploading their own audio files or submitting a script. "Raise awareness" and "Promote" follow the same logic in their set-up, but the second objective lets you target fans of an artist you’re promoting. Spotify offers two objectives for advertisers.
How to create Spotify ads Step 1: Choose your objective Here’s a quick guide on how to get started with Spotify ads. Spotify ads are available in beta to businesses of all sizes
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